BY HP HARTMANN
… and me looking for a way to advertise our booth at the show and what to do to attract people to come over and say Hello. We were close to finish the first batch of our new RAZOR BLACK EDITION, so I wanted to make people curious about it, but not really show it.
The result was the advertising you can see below. People who knew me were of course aware that the production of a colored Razor System is not going to happen.
But it turned out not everybody thought that way …
What happend next was blowing my mind. The moment we posted the advertising on Facebook my messenger didn´t stop beeping.
From all over the world people started to ask about the PINK SYSTEM, wanted to order it. Some divers, on the other side, were totally disappointed that we are coming out with it.
Our partners where asking me, why I didn´t inform them about the new color, etc. This went on for days.
So at the end the advertising worked just great but with a wrong message. Nobody really took notice of the small little question on the bottom of the picture saying: REALLY?
As well during the BOOT show itself, a lot of people wanted to see the new PINK SYSTEM and didn´t really show interest in our BLACK EDITION. This changed big time in the meanwhile, but still the PINK was in the back of my head and a lot of divers were not happy, when I told them, that we don´t plan to make a PINK VERSION.
But sometimes you learn from your mistakes and you change things for the better. I wanted to find a way to make those divers happy that were looking forward to a PINK SYSTEM and at the same time keep my soul White by sticking to my statement that the only color in diving is BLACK!
So the solution to the problem was to produce a limited PINK EDITION but with the goal to support an organisation, which helps people around the world. The Razor System is out diving all around the globe, so it needed to be an organisation which is helping internationally, too.
I am really happy that we decided to support Orbis and I´m looking forward to do at least a little change to make this world a bit of a better place together with your help.
Of course we will inform you on this site about the progress of selling the 200 limited PINK SYSTEMS and we hope you may think PINK as well here for once 😉